How Brand Loyalty can grow your Real Estate Business

Posted on Posted in Marketing, Service

According to an article in LinkedIn, researchers proved that increasing brand loyalty in customers is directly proportional to market share and growth rates. To successfully build brand recognition, real estate owners need to directly interact with the end users; thereby increasing the cash flow and reducing advertisement costs.

Improving customer relationship

First time customers and repeat customers have one very important thing in common – trust. Put in that extra effort to enhance your relationship with your homebuyers after the deal is finalized. Communicate details of your property, the real estate rates of the property, nearby shops etc. In short, help them imagine their new home, and make the moving-in, a smooth and easy process.

Referral rewards

Show your homebuyers that you care. When a customer makes a referral, acknowledge their goodwill and effort. Reward them for their contribution to the growth of your company. Loyalie is one such platform which will help you organize referral rewards for your customers. Loyalie’s advanced mobile app will help your homebuyers view and track their rewards in a transparent process.

Gifts cards to increase loyalty

Client relationships go beyond the closing of a deal. Give your residents more reason to stand a loyal ground with your company. Provide them with perks and privileges such as luxury brand discounts, or deals from nearby grocery stores or moving in benefits. Loyalie is a marketing company with tie ups with various luxury and mass market vendors. If you hire Loyalie, their team will organize deals & discounts for your homebuyers that would be available to them through Loyalie’s mobile phone App.

Engagement program to increase loyalty

Once your residents have settled in, engage them in exciting events in their housing society. As an advanced marketing platform, Loyalie organizes events on behalf of the real estate developers for their residents. Events can include health camps or blood donation camps, cricket match viewing, concerts and more. This will build a strong relationship between you, the developer and your residents and thereby build brand loyalty.

Right from prospecting to moving in and beyond, the buyer is kept engaged with events, loyalty offers and benefits.  You as a developer get to leverage your buyers’ loyalty that is built as the direct result of such programs. And this, helps you grow your business.

If you have any confusion or would like to know more about such processes, contact us for a free consultation by clicking here. We are here to help you reach your real estate goals.

 

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